Integration

All the members of the Abrams Research expert network are fully committed to developing customized social media strategies that can be integrated into the daily operation of your business. These strategies are designed to increase recognition of your organization worldwide, develop an engaging and positive relationship between your brand and your audience, and drive traffic to your online properties.

Old and New Media

While many bemoan the “death” of old media, at Abrams Research we’re celebrating the emergence of a whole new media that presents more opportunities for business than ever before. Abrams Research experts understand that the media environment is in a transition period. New media is the vessel, but the audience experience is still tied to the values of old media. Our experts are committed to bringing these two together, by developing innovative and unique online experiences that are deeply rooted in the values of traditional media.

Ethics

Members of the media are often bound by unique and important ethical standards. As members of that community, we have integrated those boundaries into our processes and practices.

• Any Network member who even appears to have a personal stake in a particular result will be recused from any initiative or panel.
• Community members will not work on projects when contracts, other agreements with their employers, or journalistic integrity preclude their involvement. Members are required to formally disclose even the potential for conflict.