Point:
While it is no where near as offensive as “Baby shaker” or “Booty call” (rejected by apple for their inappropriate content) Pepsi’s “AMP UP Before You Score” iPhone app is, from a female perspective, degrading. The idea that you could divide women into 24 distinct categories and provide information that will allow men to “score” with them after a 4-5 category “brief” on their interests/lingo/and behavior suggests that women fit into cookie-cutter models and can be easily broken down with the ability to throw out a couple buzzwords, take them to a vegetarian restaurant, or know where the nearest country club is. Not only is the division into categories offensive, but one of the categories is TWINS! The “Foreign Exchange Student” category even includes a link to information on citizenship to “help her stay in the US.” She might not even WANT to stay here, so you may end up insulting her even more than if she knew you were using this app to try to get into her pants. In addition, the app allows our up-standing gentlemen to press a tab labeled “brag” and add the categorized girl to his “Brag list,” with her name, date of hook-up, and comments about it. You can keep a tally of how many girls in each category you have hooked up with. This is your little black book not only mobile, but complicit. You can even send your “brag list” to your buddies via Facebook, Twitter, and Email. Locker room conversations eliminated completely.
So ladies, the next time you’re out on a Saturday night, and a guy tries to talk to you while looking at his iPhone, check to make sure he’s not using this app, because anyone who would USE this application is dumber than the application itself.
Gentlemen, let’s move on.
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