Abrams Research Blog

Social media’s power to transform advertising is a well-documented phenomenon—look around and you’ll see that the majority of corporations are now testing the waters. But advertising is not the only corporate division affected by Web 2.0′s innovation. What is equally astonishing, and often overlooked, is social media’s effect on what the public doesn’t see (unless it involves a sensational story about inappropriate Facebook use)—human resource management. Personneltoday’s recent feature, “Social Media: 6 functions HR can’t do without”, highlights what many professionals already know to be true: social media has promoted some amazing HR improvements. read more »

Although social media has been used by the likes of students and musicians for almost a decade (oh hey, MySpace!), only within the last few years has it been embraced by international and corporate communities. The late ‘aughts’—is that what we’re calling them?—brought about a social media explosion, pushing us into 2010, where its popularity continues to grow, monitoring and analytics technologies have been vastly improved, and social media-based marketing reaches becomes the norm. What a perfect time, then, to discuss where social media is headed!

This week, an interesting article by Freddie Laker in AdAge featured 11 social media predictions for 2012. Ranging from the obvious—product/venue ratings becoming the norm—to the more extrapolated—social media augmented reality overtaking reality as we know it—Laker offers a comprehensive overview of what 2012 could really be like, assuming, that is, that the earth isn’t destroyed by the apocalypse. Here’s a quick rundown of his most interesting/important points. read more »

Courtesy of A&E

Would you pay a one-time charge of $100 to use a job-networking site? $10? How about $15,000? OneWire, a New York job-networking start up, bets that you will. Well, that a Wall Street firm will. With more than 61 firms and 40,000 individual candidates already on board, the counterintuitive notion of a business paying for services currently offered for free elsewhere may not be so far-fetched.

Until now, LinkedIn has been considered the dominant force in the world of job-networking, providing professionals with a platform to expand their business contacts. So what strategic innovation could be causing such a stir? OneWire claims that LinkedIn-inspired sites, by requiring individual users to search for job opportunities rather than streamlining the process and focusing on corporate recruiters, are simply approaching the situation from the wrong direction. read more »