Abrams Research Blog

Social media’s power to transform advertising is a well-documented phenomenon—look around and you’ll see that the majority of corporations are now testing the waters. But advertising is not the only corporate division affected by Web 2.0′s innovation. What is equally astonishing, and often overlooked, is social media’s effect on what the public doesn’t see (unless it involves a sensational story about inappropriate Facebook use)—human resource management. Personneltoday’s recent feature, “Social Media: 6 functions HR can’t do without”, highlights what many professionals already know to be true: social media has promoted some amazing HR improvements. read more »

“‘If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.’ Female 55-59″

Companies, take heed! This survey respondent knows what she’s talking about.

According to a study of over 1500 consumers by research firms Chadwick Martin Bailey and iModerate Research Technologies, 67% of consumers are more likely to buy products from the brands they follow on Twitter, and over 50% more likely for brands on Facebook. As favorable as those results sound, they’re not the final word.  Capitalizing on the, well, social nature of social media, it was also found that once becoming fans, consumers are 79% more likely than before to recommend their follows to a friend on Twitter, and 60% more likely on Facebook. Although Chadwick Martin Bailey did not extend its research to the purchasing power behind this “second-hand” interest, it seems unlikely that researching a brand’s social media presence would have a negative impact upon someone’s opinion.

Unless the company has no social media presence at all. read more »