Abrams Research is a social media strategy firm that connects business leaders with a global community of social media professionals. Our proprietary data networks and global contacts allow us to target strategically selected media insiders to offer insights, data and social media leaders never before available.
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Facebook Changes May Endanger SEO
As of last week, Facebook has begun to give websites the option to install “Like” buttons, from which the websites can drive traffic—every “Like” posts an update to that user’s page. What does this mean? Effectively, it means that Facebook may slowly be transforming the internet into an SEO-resistant open-graph. Google is, understandably, starting to worry.
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24 Hours Without Social Media: Could You Do It?
This March, the University of Maryland’s International Center for Media & the Public Agenda challenged 200 undergraduates to avoid using all forms of social media, including Facebook, text messaging, laptops and iPods, for 24 hours. After the 24 hours, students were asked to anonymously, and truthfully, blog about their experiences. The findings? American college students are addicted to social media. Without it, they simply struggle to function.
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Changed from Within: Why HR Benefits from Social Media
Social media’s power to transform advertising is a well-documented phenomenon—look around and you’ll see that the majority of corporations are now testing the waters. But advertising is not the only corporate division affected by Web 2.0’s innovation. What is equally astonishing, and often overlooked, is social media’s effect on what the public doesn’t see (unless it involves a sensational story about inappropriate Facebook use)—human resource management.
Recent Surveys:
- The Abrams Research Luxury Industry Survey
- The Abrams Research Social Media Survey
- The Abrams Research Financial Media Survey





